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The Wayback Machine - https://web.archive.org/web/20141230145536/http://www.alexa.com:80/pro/digital_marketer
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Alexa's tools can help you build a
successful digital marketing strategy.

The Information You Need

You need reliable data in order to plan, measure, and improve. Are you maximizing your ROI?
Are your efforts paying off? What's your competition doing?



Alexa can help. With our metrics and recommendations, you'll understand your audience, uncover competitors' tactics,
and execute effective SEO/SEM.

 

Know Your Audience

Our tools will help you understand who comes to your site, from where, and for how long
— so you can engage them more effectively and turn them into loyal customers.



Demographic Profiles
Break down your visitors by gender, education, location, age, income, ethnicity, and number of children. Tailor your campaigns to them.

Daily Pageviews per Visitor, Time on Site, and Bounce Rate
Measure and track the level of engagement with your content, and see what's resonating with users.

Social Insights
Analyze your social media traffic — Facebook fans, shares, and Google +1s — to understand which platforms are performing best for you.

Traffic Sources and Referring Sites
Find out exactly where your site traffic is coming from, and identify relationships you can build on.

Top Content
Understand what content your visitors like the most, so you can focus more on it.

Mobile Insights
Dive into your mobile traffic and know what devices and platforms you need to think about.

Know Your Competition

Compare your metrics to other sites and learn where there's room to improve.
Uncover your competition's strategy so you can counter it.


Here are some of Alexa's tools to optimize your marketing strategy:



Competitive Benchmarking
Create and save custom comparison sets to compare any group of sites:
Historical Trends:
Growth patterns, seasonal spikes, and relative performance over time
Traffic Metrics:
Global and country rank, reach %, and pageviews %
Engagement:
Daily pageviews per visitor, bounce rate, time on site
Site Popularity:
Number of sites linking in, Facebook likes and shares, and Google +1s
Traffic Sources:
Referrals from search, social, links and direct navigation
Demographics:
Gender, education, location, age, income, ethnicity, and household children




SEM and Keyword Insights
Discover what's working for your competition and identify new keyword opportunities for your own campaigns.

SEO Made Easy

Search Engine Optimization is a big job. Alexa provides a turnkey solution that evaluates your site's SEO, lists specific recommendations, and tracks your improvement.

Let Alexa give you the competitive advantage
in all your digital marketing channels.




Start Today.

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Insight

 

Advanced

 

Advancedht

 

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799 per month

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Competitive Intelligence Get an insider's edge with Alexa's Competitive Intelligence toolkit. Uncover opportunities for competitive advantage, benchmark any site against its competitors and track companies over time.
Historical Traffic Trends  Analyze traffic, reach, and engagement trends as well as compare a site's performance to its competitors over time. You can view 6 months of historical data with the Basic plan, and up to 3 years with the Insight or Advanced plans. The graphs are updated daily.

Metrics include: Global Rank, Reach %, Pageviews %, Pageviews/ User, Bounce Rate and Time on Site.

Export data as CSV file. 		checked checked checked checked
Demographics  Understand a site's audience with our demographic profiles.

Metrics include: Gender, Education, Browsing Location and Geography (All Plans). Age, Income, Children (Y/N) and Ethnicity (Insight & Advanced Only). 		Limited checked checked checked
Sites Linking In & Upstream Sites  Track the sites driving inbound traffic and gain insight into who your competitors are partnering with as well as their link building strategy. checked checked checked checked
Social Metrics  Determine a site's popularity with details about its social presence and total number of sites linking in.

Metrics include: Total Number of Sites Linking In, Facebook Likes and Shares and Google +1s.

Export data as CSV file. 		checked checked checked checked
Engagement  Measure visitor engagement with a site's content.

Metrics include: Daily Pageviews/ Visitor, Bounce Rate and Time on Site.

Export data as CSV file. 		checked checked checked checked
Traffic Sources  Uncover where a site's traffic is coming from and if they are attracting the right type of traffic.

Metrics include: Traffic breakdown by Direct, Search, Social and Referral.

Export data as CSV file. 		checked with a note checked checked checked
Downstream Sites  Understand where visitors go after visiting a particular site. checked with a note checked checked checked
Organic & Paid Keyword Insights  Discover what's driving your competition's success in organic and paid search as well as identify new keyword opportunities to mazimize your ROI.

Metrics include:
Top 5 keywords available in all plans.

Organic Traffic (Keywords, Popularity, Competition, Share of Voice, Engagement)

Paid Traffic (Keywords, Popularity, Competition)

SEM Opportunities help you make smart decisions and get the best return on your paid marketing investment. 		checked with a note checked with a note checked checked
Keyword Research  Find out what sites are receiving paid and organic traffic from a specific keyword, how much traffic those sites are getting from it, and how much pay-per-click advertising competition there is for that keyword.

Metrics include:
All sites receiving organic and paid traffic from a keyword

Percent of each site's organic and paid traffic coming from a keyword

Other keywords driving traffic to those sites

Popularity and competition for a keyword in pay-per-click (PPC) ad campaigns. 		checked with a note checked with a note checked checked
On Site Intelligence Maximize your site's performance with our easy-to-follow recommendations and accurate metrics that count real people, not just cookies, with our On Site Intelligence toolkit.
Pageviews  On-site analytics is included in all plans. Each plan is designed for a different level of traffic volume. If you have a website and want to use the on-site analytics, choose the plan that best fits your monthly pageviews. For sites with up to
10 million
pageviews / month

 		For sites with up to
50 million
pageviews / month

 		For sites with up to
200 million
pageviews / month

 		For sites with up to
1 billion
pageviews / month
Certified Metrics  Measure 100% of your traffic and ensure the highest degree of accuracy in your on-site metrics, certified by Alexa. Your Certified Metrics are kept strictly confidential and only published externally if you choose to do so. checked checked checked checked
Uptime Monitor  We know you can't watch your site 24/7 - stay one step ahead with our uptime monitor, which tracks the percentage of time your site is up and down. checked checked checked checked
SEO Audit  Improve your search performance and increase traffic with our turn-key SEO solution. Our audits offer easy-to-follow, personalized SEO recommendations.

Audit Frequency: Insight Plan = Monthly. Advanced Plan = Bi-Weekly (included in the Full Site Audit) 		checked with a note checked checked checked
Full Site + SEO Audit  If you need more in-depth insights, our Full Site Audit helps you optimize your search as well as overall site performance. In addition to our actionable SEO insights, we provide recommendations to improve your site's usability, security, analytics tag coverage and backlinks.

Audit Frequency: Bi-Weekly 		checked with a note checked with a note checked checked

Subscriptions purchased with PayPal cannot be downgraded at this time. To move to a lower plan, please cancel your current subscription and sign up for a new subscription at your chosen plan level.

To cancel your current subscription:
  1. Go to http://www.alexa.com/account
  2. Be sure you are logged in with the same account you used to sign up for the subscription.
  3. Select "Manage Subscription" under the subscription you would like to cancel.
  4. Select "Cancel Subscription."
  5. Press "Cancel Subscription." You should see a confirmation that this has been done.
To purchase a new subscription:
  1. Go to http://www.alexa.com/plans.
  2. Select a plan.
  3. Complete the sign-up process.