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Highlights

Red Toolbox Launches KitchenAid Kids Product Line

Red Toolbox announced a new licensing agreement with KitchenAid brand to launch KitchenAid Kids, a new line of children’s kitchen products inspired by the iconic KitchenAid brand appliances trusted by generations of home cooks. Under the KitchenAid Kids line, Red...

Moose Toys unveils Crunchlabs STEM Toy Line with Mark Rober

Moose Toys, a leading innovator in the toy industry, in partnership with CrunchLabs and its founder Mark Rober, the YouTuber and former NASA engineer, are shaking up the STEM category with an all-new toy line available at retailers and e-commerce sites nationwide this...

Toy & Hobby China, Baby & Stroller China, and Licensing China Are Back this April

Featuring six halls, the three shows will return to the Shenzhen World Exhibition & Convention Center from 9 – 11 April, with confirmed participation from global exhibitors and buyers. This year, Toy & Hobby China will debut a new AI Smart Toy Area and welcome...

What’s New from the U.S. Toy Market

Licensing Magazine interviewed Kimberly Carcone, Executive Vice President, Global Experiences at The Toy Association, to learn more what to expect for the upcoming New York Toy Fair and share some thoughts on the fast-changing industry trends. Toy Fair® New York is...

How the Toy Market Is Evolving Through Play, Creativity, and Connection

Against a backdrop of economic uncertainty and accelerating digital influence, toys and play continue to serve as anchors for creativity, comfort, and human connection. Curated by Jennifer Lynch, The Toy Association As The Toy Association’s trends team continues to...
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Industry News

Again! Again! A New Era in Children’s Content

Again! Again! A New Era in Children’s Content

Award-winning independent producer and distributor Acamar Films is strengthening its commitment to quality entertainment for pre-school audiences with the launch of Again! Again! - a new global public service values channel on YouTube. The channel will give prominence...

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Thames & Kosmos Unveils 2026 Lineup at Toy Fair

Thames & Kosmos Unveils 2026 Lineup at Toy Fair

Thames & Kosmos (T&K) returned to Toy Fair from February 14-17, as it celebrates a major milestone: 25 years of hands-on learning. The company has debuted its 2026 product portfolio, including 50 new launches, and showcase its best-selling favorites and three...

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POC: Conversations with Industry Change Makers

POC: Conversations with Industry Change Makers

Products of Change (POC) has further added to its educational and industry-shaping resources with the launch of its brand-new podcast series. From Intent to Impact, Products of Change’s new podcast series, hosted by POC founder and CEO, Helena Mansell-Stopher,...

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Licensee Focus

Aleni Brands Launches at New York Toy Fair

Aleni Brands Launches at New York Toy Fair

Founder Ricardo Venegas Introduces Purposeful Plush Designed to Spark Imagination, Build Skills and Bring Families Closer. Aleni Brands, a new consumer-directed toy company created by industry veteran Ricardo Venegas, made its official debut at New York Toy Fair last...

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Moose Toys Partners with Salish Matter for Toys

Moose Toys Partners with Salish Matter for Toys

Global digital powerhouse joins as co-creative director in long-term brand-building collaboration. Introductory line is new brand for Gen Alpha. Moose Toys has entered into a long-term brand and licensing partnership with global digital creator Salish Matter to...

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Basic Fun! Celebrates Creativity with Questers

Basic Fun! Celebrates Creativity with Questers

Basic Fun! announced a worldwide licensing agreement with Hasbro, Inc. (NASDAQ: HAS) through its Wizards of the Coast division to introduce a new DUNGEONS & DRAGONS (D&D) toy line designed to inspire the next generation of adventurers.  DUNGEONS & DRAGONS...

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Entertainment

Sesame Street: New Adventures Await Every Child

Sesame Street: New Adventures Await Every Child

Volume Two of the newly reimagined Sesame Street will be available starting Monday, March 9, on Netflix and PBS KIDS. As with Volume One, episodes will invite children to play along in new ways, bring viewers inside the world’s most famous brownstone for the first...

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Warner Bros. Discovery Acquires “Om Nom Stories”

Warner Bros. Discovery Acquires “Om Nom Stories”

ZeptoLab has announced that its popular animated series Om Nom Stories has been acquired by Warner Bros. Discovery for exclusive Pay TV broadcast and non-exclusive digital streaming in the Indian subcontinent. The series will be available in India, Pakistan,...

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Fashion & Lifestyle

PUMA Basketball Launches Fast & Furious Sneakers

PUMA Basketball Launches Fast & Furious Sneakers

PUMA Basketball announced an electrifying collaboration inspired by Universal Pictures’ iconic Fast & Furious franchise, launching a collection that’s all speed, no brakes. Blending the bold energy of the Fast & Furious saga with NBA star LaMelo Ball’s...

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Mad Beauty unveils Spring 2026 Gifting Collections

Mad Beauty unveils Spring 2026 Gifting Collections

Mad Beauty is set to delight retailers and licensors alike this Spring with a bold new line-up of beauty gifting collections that transform everyday self-care into storytelling moments. Spanning cult-classic licences and highly anticipated films, the SS26 ranges...

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Interviews

Branded Entertainment Evolution in APAC: Interview with Dentsu

Branded Entertainment Evolution in APAC: Interview with Dentsu

Following ATF, which took place last December in Singapore, LM spoke with Clay Schouest, brand strategist at Dentsu, about the evolution of branded entertainment in the Asia Pacific. What’s driving growth in branded entertainment in the Asia Pacific region? From a...

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What’s New from the U.S. Toy Market

What’s New from the U.S. Toy Market

Licensing Magazine interviewed Kimberly Carcone, Executive Vice President, Global Experiences at The Toy Association, to learn more what to expect for the upcoming New York Toy Fair and share some thoughts on the fast-changing industry trends. Toy Fair® New York is...

read more
Peppa Dubai Tour: A New Benchmark for Family Entertainment

Peppa Dubai Tour: A New Benchmark for Family Entertainment

Licensing Magazine interviewed Dr Maria Frangieh, COO of Kids Entertainment in Dubai, to explore an innovative experience activation for children and families developed by her company, which sets a new benchmark for branded experiences internationally. Can you...

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Events

Jurassic World by Brickman roars into Cincinnati Museum Center

Jurassic World by Brickman roars into Cincinnati Museum Center

This May, guests will come face-to-face with more than 50 dinosaurs, props and iconic scenes when Jurassic World by Brickman thunders into Cincinnati Museum Center (CMC). Created by Ryan “The Brickman” McNaught, the immersive exhibition brings to life Jurassic World –...

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WBD takes Looney Tunes to Milano Cortina 2026

WBD takes Looney Tunes to Milano Cortina 2026

As the world turns its attention to the Olympic Winter Games Milano Cortina 2026, Warner Bros. Discovery (WBD) is once again bringing the Looney Tunes to the Olympic stage and kicking off the Games with a presence that spans live moments, product collections,...

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Media & digital

Hootenanny Games: Fun for All Ages Together

Hootenanny Games: Fun for All Ages Together

Hootenanny Games returned to Toy Fair 2026 with two standout releases: Sneaky Scallywags, a brand-new pirate-themed board game, and a revamped edition of its fan-favorite card game, SNARKAS. Founded by husband-and-wife duo Alex and Whitney Kimerling, Hootenanny Games...

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FanRoll Rolls Into Toy Fair 2026 with New Collections

FanRoll Rolls Into Toy Fair 2026 with New Collections

FanRoll continues to captivate fans with innovative twists on classic play. In 2026, the brand expands their board game offerings, reimagining fan-favorite titles through a fresh lens. By combining nostalgia with innovation, FanRoll delivers a new way for gamers to...

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Ultra Pro Entertainment Launches New Disney Games

Ultra Pro Entertainment Launches New Disney Games

New Disney Guess and Disney Trivia Electronic Games will be on display at New York Toy Fair Booth #2105 Ultra PRO® Entertainment ("Ultra PRO"), a leader in tabletop game design and manufacturing, today announced a new collaboration with Disney and Paris-based Zanzoon...

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Focus on Asia 

Branded Entertainment Evolution in APAC: Interview with Dentsu

Branded Entertainment Evolution in APAC: Interview with Dentsu

Following ATF, which took place last December in Singapore, LM spoke with Clay Schouest, brand strategist at Dentsu, about the evolution of branded entertainment in the Asia Pacific. What’s driving growth in branded entertainment in the Asia Pacific region? From a...

read more

Trend & Research

UK Toy Market Grows for First Time in Five Years

UK Toy Market Grows for First Time in Five Years

Toys are having a resurgence, as new figures reveal UK toy sales jumped 6% last year, marking the industry’s first return to growth in five years. Revealed by the British Toy & Hobby Association (BTHA) and global market research company, Circana at Toy Fair in...

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